9:30 AM
PERFORMANCE MINDSET
RELEASE YOUR INNER SALES DEMON
Get out of your own way. Build the confidence, intent and energy to start the conversation, ask the question and actually follow up.
01
THE FOUNDING EVENT
STOP WINGING IT.
BUILD THE PLAN.
One loud, practical, properly useful day to build the sales strategy that'll drive your business in 2027.
- TUE 1 DEC 2026Sydney
- 9:30AM TO 5:30PMStrategy day
- $50012-month membership included
HEY
MATE.
MATE.
SALES
STRATEGY
BUILT.
STRATEGY
BUILT.
NOT LEARNT.
NOT DISCUSSED.
BUILT.
NOT DISCUSSED.
BUILT.
LET'S GET ONE THING STRAIGHT.
YOU ARE COMING TO LEARN HOW TO BUILD A SALES STRATEGY.
In the room. On the day. For your actual business.
WHAT'S ON
ONE DAY.
PLENTY OF FORWARD MOTION.
10:30 AM
THE MAIN EVENT
BUILD YOUR 2027 SALES STRATEGY
Review 2026, set the targets, pick the markets, sharpen the offers, map the pipeline and lock in the activity that'll actually move the numbers.
02
4:15 PM
MAKE IT REAL
LOCK IN YOUR FIRST 90 DAYS
Turn the year's strategy into clear priorities, actions and numbers for Jan, Feb and March. You'll leave knowing exactly what happens next.
03
6:30 PM
OPTIONAL ADD-ON · $60
THE NOBS AFTERPARTY
Food, drinks, music, proper conversations and questionable banter. The workbooks close. The relationships keep going.
04
The workshop runs 9:30am to 5:30pm. Timings might shift a bit on the day, because humans are involved.
WHAT YOU'LL BUILD
YOUR SALES PLAN.
NOT OUR POWERPOINT.
By 5:30pm the thinking's done and the next move is obvious.
THE HONEST REVIEW
What worked in 2026, what didn't, where the money came from and where good opportunities went to die.
THE 2027 TARGETS
Your annual and quarterly revenue targets, backed by the sales numbers you'll need to hit them.
THE RIGHT CUSTOMERS
Who you actually want to work with, who needs what you sell, and who you can stop wasting time on.
THE LEAD PLAN
Where the opportunities'll come from, what has to happen, and who's on the hook for making it happen.
THE PIPELINE MATHS
How many conversations, opportunities and proposals you need to hit the target, without relying on vibes.
THE FIRST 90 DAYS
Clear priorities, actions, milestones and accountability for the first quarter of 2027.
THE ROOM
ENERGY UP.
GUARD DOWN.
BUSINESS ON.
Meet, network and become mates with hundreds of business owners from all over Australia. Customers. Suppliers. Referral partners. Collaborators. People who get the strange little adventure of running a business.
“SO, WHAT DO YOU DO?”
Only this time, the conversation might actually go somewhere.
Only this time, the conversation might actually go somewhere.
GOOD PEOPLE.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
REAL BUSINESS.
ZERO AWKWARD SPEED-DATING.
THE NOBS PROMISE
THERE IS NO SALES PITCH AT THE END. EVER.
No surprise upgrade. No back-of-room sales team. No countdown timer. No sprinting to the back while inspirational music plays.
You've already bought the thing. Your founding ticket covers the event and your 12-month Base Membership. We're there to help you build your sales strategy, not warm you up for another sale. A Sell Mates event will never finish with a pitch or an upgrade.
Disclaimer: our sponsors will probs get 10 minutes to stand up and sell you some useful shit. They kinda help pay for the room you'll be sitting in, and you might genuinely want what they've got. So you're gonna just have to cop that one.
The optional NOBS Afterparty is a tick box at checkout, like civilised people.
YOUR FOUNDING MEMBERSHIP
THE FIRST DAY IS JUST THE START.
Your $500 founding ticket also makes you a Sell Mate for the next 12 months.
PLAN
Build your annual sales strategy and your first 90-day plan.
FIX
Check the results, find the leaks and tighten up your sales process.
SELL
Sharpen sales conversations, follow-up, negotiation and conversion.
SCALE
Clean out the pipeline, drop the dead weight and attack the final quarter.
ALSO INCLUDED
- ✓ Four full-day workshops, all recorded to the portal
- ✓ A crew of five accountability mates each quarter
- ✓ Quarterly resources and planning tools
- ✓ Member directory and Buy & Sell portal, live from 1 December
- ✓ Event matching and useful introductions
- ✓ A national community of good business owners
THIS IS FOR YOU IF
YOU'RE GREAT AT THE THING.
SELLING IT FEELS HIT-AND-MISS.
- You want steadier revenue and fewer “where the hell's the next job coming from?” moments.
- Your sales strategy lives in your head, a half-finished spreadsheet, or nowhere at all.
- You want a simple process you can actually use.
- You want accountability, useful intros and people around you who are getting on with it.
- You prefer practical action to expensive consultant theatre.
- You're up for doing the work and having a laugh while you do it.
WHO IS RUNNING THIS
YOUR PROFESSIONAL
IDIOTS.
Every event like this has an About Us page full of words like passionate, journey and thought leader. Yeah, nah. Here's ours.
ANDREW COMINOS
Founder, Project Remarkable
Head of Uncomfortable Conversations
- I started out knocking on strangers' doors. Lasted over a year, which is about eleven months longer than most humans, then talked twenty other people into doing it with me. Leadership, or a cry for help. Take your pick.
- Then Godfreys. I was one of their best sellers, so they made me a team leader, then an area manager, then the national sales trainer. That's 500 odd staff learning how to sell from me. You're welcome. Or I'm sorry. Depends which side of the counter you were standing on.
- After that I ran sales for a few different companies, then went out on my own and built The Results Guys. Six years. No lanyard, nobody else's logo on my shirt.
- Since then I've built sales processes for hundreds of businesses. The ones that actually move the numbers, not the ones that end up in a folder called Sales Process FINAL v3 (use this one).
- Then it all caught up with me. Numbers were great, everything else was a mess. Burnt out, out of shape, all in on the business and barely showing up to my own life. So I rebuilt the lot. Habits, training, the conversations I'd been dodging for years, and mountains. Actual mountains. Turns out therapy has a summit now.
- That's why I coach. I'm not interested in you making a fortune if it costs you everything else. Have both. I'll be annoying about it.
“Turns out the difference between winning and losing in the sales room is asking the right bloody question. Who'd have thunk it.”
AARON SMITH
Founder, Morphability
Governor of Growth
- My title at Morphability is Governor of Growth. My LinkedIn says Creator of Opportunities. My wife says “he’s on another call.” Hers is the one that’s never been wrong.
- Decades running sales for tech businesses across Australia and New Zealand. Account manager up to running the whole thing, in a market where everyone sells the same kit and swears theirs is different.
- Most of that was inside MSPs like Correct Solutions and Orro, in rooms full of brilliant engineers who’d sooner eat the keyboard than ask a client for money. Fixing that gap turned into the job.
- These days I also run a sales leadership peer group for The IT Nation. Other companies pay me to teach their sales leaders how to lead sales. I’ve stopped pointing out how funny that is. Mostly.
- I started Morphability in 2022 to fix broken sales engines, then kept pulling the thread into pricing, product, ops and leadership. The thread never stops where you think it will.
- Blended household, six kids, two dogs. A room full of business owners arguing about pipeline is the calm part of my week. It’s also the part where someone’s numbers actually change. That’s why I keep showing up.
“Turns out ‘we have a sales problem’ is rarely a sales problem.”
Between us we've been doing this longer than we'd care to admit. A few thousand sales conversations, one door knocking career nobody should repeat, a handful of businesses built, and a proper allergy to anyone who pitches from the back of a room. On 1 December we point the lot of it at your business.
THE FOUNDING OFFER
PAY $500.
BUILD THE PLAN.
GET THE YEAR.
FOUNDING TICKET
$500
Includes a 12-month Base Membership, normally $990.
OPTIONAL ADD-ON · $60
THE NOBS AFTERPARTY
All day we run it with NO BS. At 6:30 we drop the space bar and become NOBS. Food, drinks, music and questionable banter. Tick it on the sign-up form if you're in.
- 1 December strategy day
- Four workshops, all recorded
- Quarterly accountability crew
- Member portal and directory
- Matching and introductions
- Founding Sell Mate status
$500 today covers the 1 December event and your first 12 months. Your membership runs 1 December 2026 to 30 November 2027, whenever you buy. After that it continues at $990 a year until you cancel. We email you 60 days before every renewal, and you can cancel any time up to 30 days before it renews. Cancel later than that and it still ends on the renewal date, we just refund you. Membership Terms.
Save $490. No sneaky upgrade waiting inside.
FAIR QUESTIONS
THE STUFF YOU'LL ASK BEFORE BUYING.
Is the 12-month membership really included?
Yep. Your $500 founding ticket covers the 1 December event and a full 12-month Base Membership, normally $990.
Do I need to have a sales team?
Nope. The day works whether you lead a team or you're the owner, the salesperson and the entire revenue department rolled into one slightly overworked human.
Will you try to sell me something else?
Nope. No pitch, no upgrade presentation. The optional $60 NOBS Afterparty is a tick box when you register. That's it.
What should I bring?
Your laptop, your current numbers, an open mind and a willingness to make decisions. We'll bring the energy.
Where is it?
Sydney. We'll announce the venue shortly.
1 DECEMBER 2026 · SYDNEY
2027 IS COMING.
HAVE A PLAN.
You don't need more information. You need clarity, action, accountability and good people around you.
BUILD MY 2027 SALES PLAN